Are you looking for tips for writing captivating social media marketing content? Work smarter, not harder: Use what you’ve already created on social media to get more power and reach with your digital marketing efforts!
What is Content Repurposing for Social Media?
Content repurposing is breathing new life into what you’ve already come up with, by using different formats and making it relevant and valuable to different platforms and new audiences.
It’s turning your podcast into a blog (or the other way around). It’s creating snippets of videos from images to turn into social media reels. It’s so much more that you already have!
Rather than creating something entirely new every single time you leave a digital impression, you can repurpose your content and leverage your existing assets for new analytics and insights, increased engagement on your social media platforms, and an overall improved digital presence.
(Don’t have much time or effort to put into social media marketing? Find out how BlueStar Innovations can help!)
Benefits of Content Repurposing
1. Widening Your Reach: By converting your content into different formats, such as blog posts, infographics, podcasts, videos, or social media posts, you can reach a broader audience across various platforms. Not everyone prefers to consume content in the same way, so repurposing ensures that you cater to different preferences.
2. Enhancing SEO and Website Traffic: When you repurpose content, you can link back to your original piece when possible, reinforcing its SEO value and driving more traffic to your website. Additionally, by targeting different keywords and topics in the repurposed versions, you can increase your chances of ranking higher in search engine results.
3. Establishing Authority: The more you’re seen discussing a topic, the more you’re seen as really knowing what you’re talking about. Plus, repurposing content allows you to delve deeper into a topic or explore different aspects of it. Doing so helps you showcase your expertise and authority in your industry, making your brand more credible and trustworthy.
4. Time and Cost Efficiency: You want to keep your message consistent, and crafting new content from scratch requires considerable effort and resources. By repurposing existing content, you save time and money while still delivering valuable information to your audience — the content that you want them to be viewing…so that it will stick in their heads.
5. Refreshing Evergreen Content: You know those posts that are packed with information that stays beneficial, no matter the day or time of year? Evergreen content remains relevant over time, but it may start losing traction. Repurposing helps breathe new life into evergreen pieces, reintroducing them to your audience and capitalizing on their continued value in a new way
Tips for Effective Content Repurposing
1. Analyze Your Existing Content: Start by evaluating your content library and identifying what has performed well or has evergreen value — meaning they’re not time-specific, like a holiday or grand opening. These content topics provide a strong foundation for repurposing efforts.
2. Tailor Content to Different Platforms: You know you can’t post the same way on LinkedIn that you would on Instagram since each platform has unique characteristics and audiences, so you’ll need to determine a plan of how to adapt your content to suit the format and tone of each platform.
3. Create Visual Assets: You don’t want to repeat the exact same visuals you’ve already used, so instead repurpose what you have and turn them into infographics, new images or memes, and videos that are highly shareable and visually appealing. If you have data-heavy content or step-by-step guides, turn them into visual formats to attract more attention.
4. Tell Stories Through Different Mediums: Social media audiences love stories. Turn written content into compelling narratives for podcasts or video scripts, or quick reels (think of the MULTIPLE posts you can get by turning one long blog post into several short videos!). Plus, storytelling captures attention and helps your audience retain information better.
5. Keep Your Content Updated: When you need to really emphasize something, provide updated statistics, facts, and examples in your repurposed content to maintain accuracy and relevance.
Let BlueStar Innovations Help Your Social Media Content Strategy
Content repurposing is a valuable strategy for digital marketing, creative writing, and social media marketing businesses, and BlueStar Innovations understands how to make the most of what you already have.
By transforming existing content into various formats and distributing it across different platforms, you can amplify your reach, establish authority, and optimize your content marketing efforts. Ask for your FREE social media strategy consultation from BlueStar Innovations, and embrace the power of content repurposing to unlock the full potential of your content library and achieve greater social media success.